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Ready for online marketing? This seminar will examine the major trends and technologies in electronic commerce (e-commerce) that include online advertising, internet marketing and pricing as well as newer social issues. Aside from various Internet marketing strategies and applications, the seminar will cover some business implications of social media such as blogs, wikis, social networks (such as MySpace, Facebook), search engine advertising (such as in Google, Yahoo and Microsoft) and other kinds of emerging online communities and applications. The topics will include issues that affect firms in EMT (Entertainment, Media and Technology) industries such as TV/cable, books, movies, and music.