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Marketing Strategy

Our marketing strategy research, analytics, and consulting services can help you move your brand from where it currently stands to where you want it to be, beginning with a marketing audit. Our marketing strategy, research, and analytical expertise will:

  1. Do an initial marketing audit to evaluate current practices, brand performance, and existing insights into your customers.
  2. Assess the opportunities and establish the business case for your brand or business to get, keep, and engage different market segments.
  3. Build a marketing strategy with a motivating positioning, efficient communications, and profitable products/services.
  4. Formulate, test, and optimize communications and marketing plans.

We will help you select and market to the most valuable target for your brand or business. The driving power of the process comes from our comprehensive and rigorous approach to:

  1. Understanding who in your organization plans to use the market segmentation and how they plan to use it.
  2. Assessing every respondent in a survey—and consequently every target—in terms of current and potential value to you using a proprietary technology.
  3. Identifying the characteristics that “predict” current and potential value and using them to define the segments.
  4. Describing each market segment in terms of new product interests, demographics or corpographics, attitudes, needs/wants/problems, motivations, brand preferences, and more in relevant and useful ways to all end-users of the segmentation.
  5. Pinpointing the most effective and efficient products/services, distribution, media, and marketing programs for key segments.
  6. Using state of the science marketing analytics to further improve market segmentation, targeting, and planning decisions.

The end result of a positioning and brand strategy engagement is invaluable prescriptive guidance about the preemptive opportunities that will move target customers closer to your brand. You will have a comprehensive understanding of your target’s perceptions of your brand’s strengths and weaknesses vs. competitors’, as well as strategic guidance on the feasibility of pursuing different positioning options given organizational, budget, and market constraints. In addition, you will have a strong framework for effectively translating a positioning into the components of brand strategy.

Benefits:

  1. Understanding what lies beneath the customers needs and wants.
  2. Rank all possible positioning options in terms of real market opportunity and find the “white space” opportunities.
  3. Build a brand strategy that consistently and clearly communicates the positioning and connects target customers to your brand.
  4. Increase sales!