Developing innovative new products and services is critical to driving your company’s revenue growth and increasing competitive advantage. But product development is often a complex and high risk exercise. This seminar provides an overview of the product innovation process. Subjects as segmenting the market, choose the most profitable segments and position the new product upon these segments are also covered. This seminar is designed to give fruitful insights to new product development processes. Educational video material and case study analysis will give you a “real world” experience.