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Social Media

Companies use Twitter, Facebook, YouTube and other “tools” to communicate with their customer. If they do it…so can you! Learn about social media and how to use it to enhance your business or career and build relationships in ways you never have before. Whether you are promoting your company, your personal business, your next career move or a local event, it pays to understand the value of online social networking sites. Participants will gain a better understanding of the various benefits of social media, including communication, collaboration, multi-media and entertainment. You will also gain insight into the low cost and high yield associated with social media.

Learning Outcomes

    • Gain a better understanding of how to use Social Media Marketing (SMM) for both business and personal use.
    • Discover how to use SMM to build awareness, increase visibility and engage in conversations.
    • Learn from case studies and real-time demonstrations.
    • Explore various SMM tools including Facebook, Twitter, and YouTube.